Viral K-Beauty Skincare Brand
Viral K-Beauty Skincare Brand
Challenges
A global skincare brand was investing heavily in TikTok Shop affiliates, sending large volumes of product samples to creators. Despite strong creator interest, the program wasn’t translating into the level of revenue the brand expected.
Three issues were quickly identified:
Creators weren’t consistently posting content after receiving samples.
Content quality varied widely, reducing the likelihood of strong conversion.
The creators that were being sent samples were not experienced in K-Beauty and couldn't convey the attraction of the hero products
The result: many samples sent, and to the wrong type of affiliates, which limited GMV growth.
The team needed a way to turn creator activity into consistent, high-quality content that actually drove sales, and then find the right creators to scale the system
Challenges
A global skincare brand was investing heavily in TikTok Shop affiliates, sending large volumes of product samples to creators. Despite strong creator interest, the program wasn’t translating into the level of revenue the brand expected.
Three issues were quickly identified:
Creators weren’t consistently posting content after receiving samples.
Content quality varied widely, reducing the likelihood of strong conversion.
The creators that were being sent samples were not experienced in K-Beauty and couldn't convey the attraction of the hero products
The result: many samples sent, and to the wrong type of affiliates, which limited GMV growth.
The team needed a way to turn creator activity into consistent, high-quality content that actually drove sales, and then find the right creators to scale the system
Solution
Blazi AI implemented a structured creator activation system designed to increase both posting volume and content quality.
We first used our AI Magic Search to find creators that had spoken on K-Beauty products, had a background in K-Beauty skincare techniques, or even were enthusiasts of Korean pop culture
Then, instead of simply sending samples and hoping creators would post, Blazi introduced campaign funnels, automated follow-ups, and detailed creator briefs that guided creators through the entire posting process.
This approach helped ensure creators:
Were a brand-fit and passionate about receiving a sample
Understood what content to produce
Received reminders and follow-ups to post
Delivered videos aligned with brand expectations
Scaling TikTok Shop affiliates was more than sending samples hoping for the best, it was about building systems that turn creators into consistent content and revenue.
By creating a structured workflow around creators, the brand was able to convert more creators into active content producers while maintaining higher content quality.
Solution
Blazi AI implemented a structured creator activation system designed to increase both posting volume and content quality.
We first used our AI Magic Search to find creators that had spoken on K-Beauty products, had a background in K-Beauty skincare techniques, or even were enthusiasts of Korean pop culture
Then, instead of simply sending samples and hoping creators would post, Blazi introduced campaign funnels, automated follow-ups, and detailed creator briefs that guided creators through the entire posting process.
This approach helped ensure creators:
Were a brand-fit and passionate about receiving a sample
Understood what content to produce
Received reminders and follow-ups to post
Delivered videos aligned with brand expectations
Scaling TikTok Shop affiliates was more than sending samples hoping for the best, it was about building systems that turn creators into consistent content and revenue.
By creating a structured workflow around creators, the brand was able to convert more creators into active content producers while maintaining higher content quality.
Blazi AI transformed a sample-heavy affiliate program into a structured creator engine that rapidly increased content production and revenue.
264%
increase in GMV generated in 30 Days
255%
increase in number of videos posted in 30 Days
315%
increase in livestreams in 30 Days
Blazi AI transformed a sample-heavy affiliate program into a structured creator engine that rapidly increased content production and revenue.
264%
increase in GMV generated in 30 Days
255%
increase in number of videos posted in 30 Days
315%
increase in livestreams in 30 Days
Inbox
Inbox
High‑trust affiliate
High‑trust affiliate
Marco, Romania, 2.2k followers
Marco, Romania, 2.2k followers
Sample requested
Sample requested
Anastasia, UK, 110k followers
Anastasia, UK, 110k followers
Sample requested
Sample requested
Ishaan, Denmark, 5k followers
Ishaan, Denmark, 5k followers
Sample requested
Sample requested
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Sample requested
Sample requested
AI magic
AI magic
Find US male creators, 25–40, who post gym routines and already sell supplements, with >$1k GMV
Find US male creators, 25–40, who post gym routines and already sell supplements, with >$1k GMV
Marco, Romania, 2.2k followers
Marco, Romania, 2.2k followers
Anastasia, UK, 110k followers
Anastasia, UK, 110k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Analytics of affiliates reached out
Analytics of affiliates reached out
+25%
+25%
This month
This month
Last month
Last month
Blazi AI is a Tiktok Shop search and outreach automation tool for sellers to scale their affiliate program while maintaining quality
©2026. Itair, Inc. All right reserved.
Will my Tiktok Shop be banned?
Absolutely not! We are official Tiktok Shop Partners and are closely connected with the TTS team. We always make sure everything is fully above board so there's nothing to worry about!
Where do you source your affiliate data from?
What's the setup process like?
Can I still use seller center if my shop is connected to Blazi?
What countries are you available in?
Blazi
Blazi AI is a Tiktok Shop search and outreach automation tool for sellers to scale their affiliate program while maintaining quality
©2026. Itair, Inc. All right reserved.
Will my Tiktok Shop be banned?
Absolutely not! We are official Tiktok Shop Partners and are closely connected with the TTS team. We always make sure everything is fully above board so there's nothing to worry about!
Where do you source your affiliate data from?
What's the setup process like?
Can I still use seller center if my shop is connected to Blazi?
What countries are you available in?
Blazi