Blazi implemented a structured creator activation system designed to increase both posting volume and content quality.

Blazi identified creators who had spoken on K-Beauty products, had a background in K-Beauty skincare techniques, or were enthusiasts of Korean pop culture.

Then, instead of simply sending samples and hoping creators would post, Blazi introduced campaign funnels, automated follow-ups, and detailed creator briefs that guided creators through the entire posting process.

This approach helped ensure creators:

• Were a brand-fit and passionate about receiving a sample

• Understood what content to produce

• Received reminders and follow-ups to post

• Delivered videos aligned with brand expectations

Scaling TikTok Shop affiliates was more than sending samples hoping for the best, it was about building systems that turn creators into consistent content and revenue.

By creating a structured workflow around creators, the brand was able to convert more creators into active content producers while maintaining higher content quality.