City Beauty (mid sized beauty brand)
City Beauty (mid sized beauty brand)
Challenges
City Beauty had already begun building a presence on TikTok Shop, generating significant product visibility through creator content. However, visibility wasn’t translating into strong sales performance.
Over a two-week period, the brand generated 217K+ product impressions, yet revenue remained relatively flat at $3,174 GMV from just 91 orders.
Several operational challenges were holding the program back:
Low conversion efficiency
Despite strong visibility, the brand struggled to convert impressions into meaningful purchase activity.Misaligned creator outreach
Much of the outreach effort was reaching creators whose audiences or content style were not well aligned with skincare and anti-aging products.Heavy manual workload
Managing creator discovery, outreach, and follow-ups required significant manual effort, making it difficult for the team to scale their affiliate program effectively.
As a result, the brand was investing time and energy into TikTok Shop without seeing the level of growth the channel was capable of delivering.
Challenges
City Beauty had already begun building a presence on TikTok Shop, generating significant product visibility through creator content. However, visibility wasn’t translating into strong sales performance.
Over a two-week period, the brand generated 217K+ product impressions, yet revenue remained relatively flat at $3,174 GMV from just 91 orders.
Several operational challenges were holding the program back:
Low conversion efficiency
Despite strong visibility, the brand struggled to convert impressions into meaningful purchase activity.Misaligned creator outreach
Much of the outreach effort was reaching creators whose audiences or content style were not well aligned with skincare and anti-aging products.Heavy manual workload
Managing creator discovery, outreach, and follow-ups required significant manual effort, making it difficult for the team to scale their affiliate program effectively.
As a result, the brand was investing time and energy into TikTok Shop without seeing the level of growth the channel was capable of delivering.
Solution
City Beauty partnered with Blazi to operate its TikTok Shop affiliate strategy with greater structure and scale.
Blazi operated creator discovery and outreach around a targeted approach focused on creators who were already well-aligned with the brand’s product category.
This allowed the team to:
Target high-fit skincare creators
Blazi surfaced creators whose audiences and content styles matched the brand’s skincare and anti-aging positioning.Scale personalized outreach
Automated yet personalized messaging campaigns enabled the team to reach hundreds of relevant creators without sacrificing quality.Reduce manual operational work
Blazi streamlined campaign management, creator tracking, and follow-ups, allowing the team to focus on strategy rather than repetitive tasks.
By focusing on creator relevance and structured outreach, City Beauty was able to unlock much stronger affiliate performance.
Solution
City Beauty partnered with Blazi to operate its TikTok Shop affiliate strategy with greater structure and scale.
Blazi operated creator discovery and outreach around a targeted approach focused on creators who were already well-aligned with the brand’s product category.
This allowed the team to:
Target high-fit skincare creators
Blazi surfaced creators whose audiences and content styles matched the brand’s skincare and anti-aging positioning.Scale personalized outreach
Automated yet personalized messaging campaigns enabled the team to reach hundreds of relevant creators without sacrificing quality.Reduce manual operational work
Blazi streamlined campaign management, creator tracking, and follow-ups, allowing the team to focus on strategy rather than repetitive tasks.
By focusing on creator relevance and structured outreach, City Beauty was able to unlock much stronger affiliate performance.
By shifting from unfocused outreach to targeted creator partnerships, City Beauty tripled its TikTok Shop GMV and orders in their first two weeks with Blazi operating the program.
3X GMV Growth
GMV from 3K -> 9K in 2 weeks
3X Orders
Orders increased from 90 -> 270 in 2 weeks
20 hrs
of weekly manual time saved per team member
By shifting from unfocused outreach to targeted creator partnerships, City Beauty tripled its TikTok Shop GMV and orders in their first two weeks with Blazi operating the program.
3X GMV Growth
GMV from 3K -> 9K in 2 weeks
3X Orders
Orders increased from 90 -> 270 in 2 weeks
20 hrs
of weekly manual time saved per team member
Inbox
Inbox
High‑trust affiliate
High‑trust affiliate
Marco, Romania, 2.2k followers
Marco, Romania, 2.2k followers
Sample requested
Sample requested
Anastasia, UK, 110k followers
Anastasia, UK, 110k followers
Sample requested
Sample requested
Ishaan, Denmark, 5k followers
Ishaan, Denmark, 5k followers
Sample requested
Sample requested
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Sample requested
Sample requested
AI magic
AI magic
Find US male creators, 25–40, who post gym routines and already sell supplements, with >$1k GMV
Find US male creators, 25–40, who post gym routines and already sell supplements, with >$1k GMV
Marco, Romania, 2.2k followers
Marco, Romania, 2.2k followers
Anastasia, UK, 110k followers
Anastasia, UK, 110k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Analytics of affiliates reached out
Analytics of affiliates reached out
+25%
+25%
This month
This month
Last month
Last month
Blazi’s AI agents run affiliate and creator commerce programs end to end - discovery, personalized outreach, sampling, attribution, and analytics - so any brand can sell on TikTok Shop like the biggest beauty companies.
©2026. Itair, Inc. All rights reserved.
Will my TikTok Shop be banned?
No. Blazi is an official TikTok Shop Partner and operates within TikTok’s approved workflows, with brand-specific controls on every account we run. Your shop stays fully compliant.
How does an engagement work?
What results should we expect in the first 90 days?
Can I still use seller center if my shop is connected to Blazi?
What countries are you available in?
Blazi
Blazi’s AI agents run affiliate and creator commerce programs end to end - discovery, personalized outreach, sampling, attribution, and analytics - so any brand can sell on TikTok Shop like the biggest beauty companies.
©2026. Itair, Inc. All rights reserved.
Will my TikTok Shop be banned?
No. Blazi is an official TikTok Shop Partner and operates within TikTok’s approved workflows, with brand-specific controls on every account we run. Your shop stays fully compliant.
How does an engagement work?
What results should we expect in the first 90 days?
Can I still use seller center if my shop is connected to Blazi?
What countries are you available in?
Blazi