Cooper Cases (Mid-sized accessories brand)
Cooper Cases (Mid-sized accessories brand)
Challenges
Cooper Cases had already begun investing in TikTok Shop affiliates, sending large volumes of outreach messages to creators in an attempt to drive product promotion. Despite reaching hundreds of creators, the results remained inconsistent and sales remained minimal.
The issue that it was inefficient targeting and inconsistent creator output.
Three core problems emerged:
Incorrect creator targeting
Much of the outreach was going to creators who were not the right niche or audience fit for the product. This meant low engagement and poor conversion even when creators postedInconsistent content quality
Without a structured creator selection process, content quality varied widely. Videos often lacked the clarity, storytelling, or product positioning necessary to drive purchases on TikTok Shop.Not enough content volume
Even when creators accepted collaborations, many never followed through with posting, which limited the amount of content entering the TikTok algorithm.
The result was a common TikTok Shop problem: large amounts of outreach activity but minimal revenue impact.
Challenges
Cooper Cases had already begun investing in TikTok Shop affiliates, sending large volumes of outreach messages to creators in an attempt to drive product promotion. Despite reaching hundreds of creators, the results remained inconsistent and sales remained minimal.
The issue that it was inefficient targeting and inconsistent creator output.
Three core problems emerged:
Incorrect creator targeting
Much of the outreach was going to creators who were not the right niche or audience fit for the product. This meant low engagement and poor conversion even when creators postedInconsistent content quality
Without a structured creator selection process, content quality varied widely. Videos often lacked the clarity, storytelling, or product positioning necessary to drive purchases on TikTok Shop.Not enough content volume
Even when creators accepted collaborations, many never followed through with posting, which limited the amount of content entering the TikTok algorithm.
The result was a common TikTok Shop problem: large amounts of outreach activity but minimal revenue impact.
Solution
Blazi transformed Cooper Cases’ affiliate strategy by replacing broad manual outreach with AI-driven creator targeting and structured campaign funnels.
Instead of reaching out to random creators, Blazi’s system identified thousands of creators whose content style, audience demographics, and posting behavior were aligned with the product category.
This allowed the team to scale outreach while significantly improving creator relevance.
Blazi also introduced a structured workflow to ensure that creator collaborations translated into actual content production. This included:
AI-powered creator discovery to identify high-fit creators at scale
Targeted outreach campaigns designed to attract relevant creators
Structured sample approval pipelines to prioritize the best collaborators
Follow-up systems that nudged creators toward posting
Campaign funnels that tracked creators from outreach to content publication
Affiliate success on TikTok Shop is driven by reaching the right creators and turning them into consistent content
By focusing on the right creators and creating a repeatable system for collaboration, Cooper Cases was able to transform outreach into a scalable content engine.
Solution
Blazi transformed Cooper Cases’ affiliate strategy by replacing broad manual outreach with AI-driven creator targeting and structured campaign funnels.
Instead of reaching out to random creators, Blazi’s system identified thousands of creators whose content style, audience demographics, and posting behavior were aligned with the product category.
This allowed the team to scale outreach while significantly improving creator relevance.
Blazi also introduced a structured workflow to ensure that creator collaborations translated into actual content production. This included:
AI-powered creator discovery to identify high-fit creators at scale
Targeted outreach campaigns designed to attract relevant creators
Structured sample approval pipelines to prioritize the best collaborators
Follow-up systems that nudged creators toward posting
Campaign funnels that tracked creators from outreach to content publication
Affiliate success on TikTok Shop is driven by reaching the right creators and turning them into consistent content
By focusing on the right creators and creating a repeatable system for collaboration, Cooper Cases was able to transform outreach into a scalable content engine.
Blazi transformed Cooper Cases’ scattered outreach into a scalable affiliate engine, driving nearly 10× GMV growth and thousands of creator videos within six months.
$552K+
Total GMV in 6 mo.
982%
increase in overall GMV growth
4,800
videos generated in 6 mo.
Blazi transformed Cooper Cases’ scattered outreach into a scalable affiliate engine, driving nearly 10× GMV growth and thousands of creator videos within six months.
$552K+
Total GMV in 6 mo.
982%
increase in overall GMV growth
4,800
videos generated in 6 mo.
Inbox
Inbox
High‑trust affiliate
High‑trust affiliate
Marco, Romania, 2.2k followers
Marco, Romania, 2.2k followers
Sample requested
Sample requested
Anastasia, UK, 110k followers
Anastasia, UK, 110k followers
Sample requested
Sample requested
Ishaan, Denmark, 5k followers
Ishaan, Denmark, 5k followers
Sample requested
Sample requested
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Sample requested
Sample requested
AI magic
AI magic
Find US male creators, 25–40, who post gym routines and already sell supplements, with >$1k GMV
Find US male creators, 25–40, who post gym routines and already sell supplements, with >$1k GMV
Marco, Romania, 2.2k followers
Marco, Romania, 2.2k followers
Anastasia, UK, 110k followers
Anastasia, UK, 110k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Isabelle, France, 6.1k followers
Analytics of affiliates reached out
Analytics of affiliates reached out
+25%
+25%
This month
This month
Last month
Last month
Blazi’s AI agents run affiliate and creator commerce programs end to end - discovery, personalized outreach, sampling, attribution, and analytics - so any brand can sell on TikTok Shop like the biggest beauty companies.
©2026. Itair, Inc. All rights reserved.
Will my TikTok Shop be banned?
No. Blazi is an official TikTok Shop Partner and operates within TikTok’s approved workflows, with brand-specific controls on every account we run. Your shop stays fully compliant.
How does an engagement work?
What results should we expect in the first 90 days?
Can I still use seller center if my shop is connected to Blazi?
What countries are you available in?
Blazi
Blazi’s AI agents run affiliate and creator commerce programs end to end - discovery, personalized outreach, sampling, attribution, and analytics - so any brand can sell on TikTok Shop like the biggest beauty companies.
©2026. Itair, Inc. All rights reserved.
Will my TikTok Shop be banned?
No. Blazi is an official TikTok Shop Partner and operates within TikTok’s approved workflows, with brand-specific controls on every account we run. Your shop stays fully compliant.
How does an engagement work?
What results should we expect in the first 90 days?
Can I still use seller center if my shop is connected to Blazi?
What countries are you available in?
Blazi