TikTok Shop P&L
Category and brand scale set how many orders a seeded video typically produces. The ledger on the right is the full 6-month program.
Blazi fixed monthly fee
Set per brand. Plus a performance fee on GMV Blazi generates, modeled at 3%, capped at 5%.
$3,000
Sales over 6 months · typical scenario
Videos posted
80% of 3,000 samples
~2,400
Orders per video, first month
Beauty & Personal Care × Mid-market, median shop. Most shops land between 0.3 and 4.1.
1.1
Orders from videos
First month plus long tail from older videos, inside the program
3,556
Repeat orders
10% of buyers reorder 2 months later
225
TikTok Shop GMV
3,780 orders × $55
$207,927
Profit to your brand
Brand earnings rate
$22.40 per order after TikTok 6%, creator 17.5%, Blazi 3%*, returns and chargebacks, and product cost
40.7%
Profit back to the brand
GMV × earnings rate, before investment
$84,683
Investment over 6 months
Product seeding (at your landed cost)
3,000 samples × $23.55 (500/mo)
$70,650
Blazi fixed fee
$3,000 × 6
$18,000
Investment
$88,650
Net
Net after investment
Pays back at ~1.2 first-month orders per video
-$3,967
What you also keep
Creator videos
$36.94 per video (investment ÷ videos). Compare with what you pay for UGC today.
~2,400
Buyers reached
$24.93 per buyer (investment ÷ video orders, before any sales). Some may already be customers.
~3,556